On 10, Mrz 2016 | In Service Design | By Robin
*2011 I Welcome campaign for Schipol airport I Master
Creating value for Schipol by addressing an underdeveloped ‘grey area’ – the transition between plane and terminal exit. After analysing the entire customer journey the highest impact for brand awareness and increase of customer wellbeing was found to be in creating a meaningful arrival.
A periodical campaign that creates a welcoming experience by surprising the passengers on their arrival with interactive gadgets. Thereby creating a higher brand awareness and a possible increase of plaza sales, depending on the type of gadget. To ensure a sustainable implementation, instructions are given how to alter and tailor the campaign to specific passenger groups.