On 10, Mrz 2016 | In Marketing | By Robin
*2012 I A commercialisation strategy for EasyWalker I Master
Easywalker was facing marketing dilemmas launching their new stroller ‘June’. The launch of ‘June’ was supposed to enlarge Easywalkers market share in european urban areas. The marketing strategy had to find solutions, among others, for occurring channel conflicts and cross border e-buying.
A strategic commercialisation using an e-communication concept featuring a series of four limited city edition strollers to lead the way to online sales, a marketing campaign to reach out to the target group both online and offline, and a newly designed website that ties it all together.