*2017 I User segmentation & exploration I Nuzzera
Nuzzera is a Social-Media-Newsplatform, aggregating articles from established publishing houses and regional newspapers and enabling free journalists to publish through the platform. To match readers with personalised/curated content they use machine learning. Beeing a multisided platform, user segmentation and a thorough understanding of user specific needs is crucial to provide a strong value proposition to each user group.
Introduction to a variaty of tools and methods to segment and explore user groups and a continous supervision of selection and execution led to a user segmentation on both sides, publisher and reader. The segmentation allowed to focus on a limited number of user groups identified to be most likely to adobt and use the service.