*2017 I Outlining their Online Presence I welance
The Futurium is a centre for future matters funded by the german government. It is a public museum/gallery, event venue and future lab. Whilst running an intermediate website the Futurium is planning to launch a state-of-the-art online presence. Being government funded it is mandatory for the Futurium to run an open competitive bidding process on European level. Futurium hired welance to do the job.
Our briefing was to consult Futurium on writing the call for proposals. Based on stakeholder interviews and co-creative workshops, a market analysis and technology assessment we outlined the requirements for their future online presence. A multi-touchpoint user experience in line with Futuriums overall aim to allow a glimpse into the future. The bidding process is yet to be launched.
*2017 I e-Tool Ecosystem Rationalisation I Round Feather
Rockwell Automation provides integrated systems for process manufacturing. As part of the Digital Business Transformation program, Rockwell hired UST Global to consolidate its existing e-Tool ecosystem to eff ectively engage its end users through a seamless experience across touch points. Round Feather, a partner of UST Global, was included to do User Research on all Stakeholders of the Sales Ecosystem. I was hired by Round Feather as a User Research and Strategic Design expert joining a team of 11 Researchers and Designers.
TExtensive analysis, based on 21 respondents, of the workflow and tool ecosystem used by five stakeholder groups. Pain points comunicated by the use of information visualisation and co-creation with the client. Based on the analysis the team developed an outline for a platform strategy.
*2016 I Sales Force Virtual Assistant I Capital Group
American Funds is a family of mutual funds from Capital Group that are sold primarily through financial advisors and intermediaries. The marketing department of American Funds hired Round Feather to shadow their sales force and uncover pain points in respect to sales process, internal communication, knowledge transfer and data collection/analysis.
User research conducted with 17 sales force members, analysing the tools, processes and communication used. Pain points communicated by the use of information visualisation and co-creation with the client. Based on the analysis the team developed a prototype of an AI based virtual assistant, integrating all previously used tools and platforms into a single touchpoint application.