*2015 I Corporate e-participation I partou eG
A shift in business strategy at partou eG in the beginning of 2015 resulted in founding a task force to develop a product that would support the new business model and target market and allow a quick commercialisation.
Agenda S-1 enables employees to place one item (second last, before ‘other’) on the Agenda of their management board. The three-step process allows for item input, item discussion and item voting. The most voted item is placed on the agenda. Results of the meeting are fed back into the software. Training and additional services like external moderation round up the product.
*2011 I Welcome campaign for Schipol airport I Master
Creating value for Schipol by addressing an underdeveloped ‘grey area’ – the transition between plane and terminal exit. After analysing the entire customer journey the highest impact for brand awareness and increase of customer wellbeing was found to be in creating a meaningful arrival.
A periodical campaign that creates a welcoming experience by surprising the passengers on their arrival with interactive gadgets. Thereby creating a higher brand awareness and a possible increase of plaza sales, depending on the type of gadget. To ensure a sustainable implementation, instructions are given how to alter and tailor the campaign to specific passenger groups.
*2011 I Rebranding strategy for ABN Amro I Master
ABN Amro asked for a public relations strategy that would counteract their decreasing likability among customers. The solution should not involve executing any money related transactions and still be easily connected to their core brand. User Research on customers and employees and analysis of ABN’s most recent marketing and PR actions surfaced a perceived struggle with reliability.
The outcome of the analysis suggested to focus on rebuilding a sense of trust between customer and bank. A sub-brand offers carefully curated experiences in a store like environment, that each imply or carry a metaphor of trust. Thereby reframing the relationship between customer and bank and improving the perceived reliability.
*2011 I Service for a global work force I Bachelor Thesis
The conceptual examination of the modern nomad explores the needs and context of a global and growing group of people.
A product-service-system which enables the modern nomad to move between cities just carrying his personal belongings. The service provides administrative support and equips the nomad with the basics of a household and a personalised selection of furniture when relocating to another city.